Calculating the Temkin Trust Ratings
The Temkin Trust Ratings are based on consumer feedback of companies with whom they’ve recently interacted. We asked consumers to rate their likelihood to trust companies to meet their needs on a 7-point scale, from (1) do not trust at all to (7) completely trust. We take the percentage of consumers that gave a rating of 6 or 7 and subtract the percentage that gave a rating of 1, 2, or 3. For more information, see the Temkin Trust Ratings Overview.