2016 Temkin Trust Ratings

Rank	Company	Industry	Temkin Trust Ratings (TTR)	Company TTR vs Industry TTR
1	USAA	Banks	76%	23
2	USAA	Insurance Carriers	71%	16
3	A credit union	Banks	70%	17
3	Publix	Supermarkets	70%	10
5	Mercedes-Benz	Auto Dealers	69%	18
5	USAA	Credit Cards	69%	19
5	Chick-fil-A	Fast Food	69%	17
5	Amazon.com	Retailers	69%	14
9	Residence Inn	Hotels	68%	13
10	Lexus	Auto Dealers	67%	15
10	H-E-B	Supermarkets	67%	7
12	Amazon	Computers & Tablets	66%	15
12	Holiday Inn Express	Hotels	66%	12
12	Wawa Food Markets	Supermarkets	66%	5
15	Kroger	Supermarkets	65%	5
15	Wegmans	Supermarkets	65%	4
17	Hilton	Hotels	64%	10
17	Aldi	Supermarkets	64%	4
19	Courtyard By Marriott	Hotels	63%	9
19	Charles Schwab	Investment Firms	63%	8
19	Save-a-Lot	Supermarkets	63%	2
22	Apple Retail Store	Retailers	62%	8
22	O'Reilly Auto Parts	Retailers	62%	8
22	Hampton Inn	Hotels	62%	7
22	State Farm	Insurance Carriers	62%	6
22	Food Lion	Supermarkets	62%	2
22	Hy-Vee	Supermarkets	62%	1
22	Trader Joe’s	Supermarkets	62%	1
29	QVC	Retailers	61%	7
29	True Value	Retailers	61%	7
29	Lowe's	Retailers	61%	6
29	ShopRite	Supermarkets	61%	1
33	Electrolux	Major Appliances	60%	11
33	IHOP	Fast Food	60%	7
33	Costco	Retailers	60%	6
33	Edward Jones	Investment Firms	60%	5
33	BJ’s Wholesale Club	Retailers	60%	5
33	Nordstrom	Retailers	60%	5
33	Hannaford	Supermarkets	60%	0
40	Kaiser Permanente	Health Plans	59%	19
40	Dunkin’ Donuts	Fast Food	59%	7
40	Fidelity Investments	Investment Firms	59%	5
40	Ace Hardware	Retailers	59%	5
40	Vanguard	Investment Firms	59%	5
40	Morgan Stanley Smith Barney	Investment Firms	59%	4
40	Sam's Club	Retailers	59%	4
40	Winn-Dixie	Supermarkets	59%	-2
48	Southwest Airlines	Airlines	58%	10
48	Google	Software Firms	58%	9
48	Toyota	Auto Dealers	58%	7
48	Apple	Computers & Tablets	58%	6
48	Honda	Auto Dealers	58%	6
48	Ford	Auto Dealers	58%	6
48	Marriott	Hotels	58%	4
48	Michael’s	Retailers	58%	3
48	JCPenney	Retailers	58%	3
48	Dollar Tree	Retailers	58%	3
48	Giant Eagle	Supermarkets	58%	-3
59	Alaska Airlines	Airlines	57%	10
59	Subway	Fast Food	57%	5
59	PNC	Banks	57%	4
59	Regions	Banks	57%	4
59	Sheraton	Hotels	57%	3
59	A credit union	Investment Firms	57%	3
59	Kohl's	Retailers	57%	3
59	Dollar General	Retailers	57%	2
59	PetSmart	Retailers	57%	2
59	Walgreens	Retailers	57%	2
59	Allstate	Insurance Carriers	57%	2
70	Samsung	Major Appliances	56%	7
70	American Express	Credit Cards	56%	7
70	Discover	Credit Cards	56%	6
70	Hardees	Fast Food	56%	4
70	UPS	Parcel Delivery	56%	3
70	Wyndham	Hotels	56%	2
70	T.J. Maxx	Retailers	56%	2
70	Nationwide	Insurance Carriers	56%	1
70	GEICO	Insurance Carriers	56%	0
79	National Car Rental	Rental Cars	55%	8
79	JetBlue Airlines	Airlines	55%	8
79	ACE Rent A Car	Rental Cars	55%	8
79	Dairy Queen	Fast Food	55%	3
79	Scottrade	Investment Firms	55%	1
79	Best Western	Hotels	55%	1
79	Best Buy	Retailers	55%	0
79	eBay	Retailers	55%	0
79	Farmers	Insurance Carriers	55%	0
79	AAA	Insurance Carriers	55%	-1
79	Stop & Shop	Supermarkets	55%	-5
79	Piggly Wiggly	Supermarkets	55%	-6
79	Safeway	Supermarkets	55%	-6
92	TriCare	Health Plans	54%	15
92	Alabama Power Company	Utilities	54%	10
92	Virgin America	Airlines	54%	7
92	Apple	Software Firms	54%	5
92	Baskin Robbins	Fast Food	54%	2
92	Little Caesar’s	Fast Food	54%	2
92	Wendy’s	Fast Food	54%	1
92	Hyatt	Hotels	54%	0
92	Fairfield Inn	Hotels	54%	0
92	Barnes & Noble	Retailers	54%	0
92	Westin	Hotels	54%	-1
92	Merrill Lynch	Investment Firms	54%	-1
92	AutoZone	Retailers	54%	-1
92	Advance Auto Parts	Retailers	54%	-1
92	Progressive	Insurance Carriers	54%	-2
92	Whole Foods	Supermarkets	54%	-7
92	Albertsons	Supermarkets	54%	-7
109	Fox Rent A Car	Rental Cars	53%	6
109	Chase	Credit Cards	53%	3
109	Barnes & Noble	Computers & Tablets	53%	2
109	Hyundai	Auto Dealers	53%	2
109	Chevrolet	Auto Dealers	53%	1
109	Domino’s	Fast Food	53%	1
109	Pizza Hut	Fast Food	53%	1
109	TD Bank	Banks	53%	0
109	FedEx	Parcel Delivery	53%	0
109	Chase	Banks	53%	0
109	Holiday Inn	Hotels	53%	-1
109	Home Depot	Retailers	53%	-1
109	OfficeMax	Retailers	53%	-1
109	Marshalls	Retailers	53%	-1
109	Staples	Retailers	53%	-1
109	Target	Retailers	53%	-2
125	Georgia Power	Utilities	52%	8
125	CenterPoint Energy	Utilities	52%	8
125	Southern California Gas Company	Utilities	52%	8
125	Enterprise Rent-A-Car	Rental Cars	52%	5
125	Hewlett-Packard	Computers & Tablets	52%	1
125	Buick	Auto Dealers	52%	1
125	Starbucks	Fast Food	52%	0
125	Sonic Drive-In	Fast Food	52%	0
125	Capital One 360	Banks	52%	0
125	Wells Fargo	Banks	52%	-1
125	La Quinta Inn	Hotels	52%	-2
125	7-Eleven	Retailers	52%	-2
125	CVS	Retailers	52%	-3
125	Foot Locker	Retailers	52%	-3
125	Bed Bath & Beyond	Retailers	52%	-3
125	Liberty Mutual	Insurance Carriers	52%	-4
141	Alamo Rent A Car	Rental Cars	51%	4
141	LG	Major Appliances	51%	2
141	Wells Fargo	Credit Cards	51%	2
141	Nissan	Auto Dealers	51%	0
141	Jeep	Auto Dealers	51%	-1
141	Arby’s	Fast Food	51%	-1
141	U.S. Postal Service	Parcel Delivery	51%	-2
141	Comfort Inn	Hotels	51%	-3
141	MetLife	Insurance Carriers	51%	-4
150	Florida Power & Light	Utilities	50%	6
150	Intuit	Software Firms	50%	1
150	Microsoft	Software Firms	50%	1
150	Audi	Auto Dealers	50%	-1
150	Sony	Computers & Tablets	50%	-1
150	Citizens	Banks	50%	-3
150	SunTrust Bank	Banks	50%	-3
150	DHL	Parcel Delivery	50%	-3
150	Macy's	Retailers	50%	-4
150	Ameriprise Financial	Investment Firms	50%	-4
150	Wells Fargo Advisors	Investment Firms	50%	-5
150	Family Dollar	Retailers	50%	-5
150	New York Life	Insurance Carriers	50%	-5
150	The Hartford	Insurance Carriers	50%	-5
150	Travelers	Insurance Carriers	50%	-6
165	TXU Energy	Utilities	49%	5
165	Symantec	Software Firms	49%	0
165	Whirlpool	Major Appliances	49%	0
165	U.S. Bank	Credit Cards	49%	-1
165	Gateway	Computers & Tablets	49%	-2
165	Capital One	Banks	49%	-4
165	U.S. Bank	Banks	49%	-4
165	GameStop	Retailers	49%	-6
165	Radisson	Hotels	49%	-6
165	Vons	Supermarkets	49%	-11
175	TracFone	Wireless Carriers	48%	7
175	MetroPCS	Wireless Carriers	48%	7
175	Southern California Edison	Utilities	48%	4
175	DTE Energy Electric Company	Utilities	48%	4
175	Advantage Rent-A-Car	Rental Cars	48%	1
175	Hitachi	Major Appliances	48%	-1
175	Capital One	Credit Cards	48%	-1
175	Bosch	Major Appliances	48%	-1
175	KFC	Fast Food	48%	-4
175	Crowne Plaza	Hotels	48%	-6
175	Old Navy	Retailers	48%	-6
175	Rite Aid	Retailers	48%	-6
175	Ross	Retailers	48%	-7
188	Avis	Rental Cars	47%	-1
188	Sony	Software Firms	47%	-2
188	Taco Bell	Fast Food	47%	-5
191	Highmark	Health Plans	46%	6
191	Medicare	Health Plans	46%	6
191	Dominion Virginia Power	Utilities	46%	2
191	Delta Airlines	Airlines	46%	-1
191	GE	Major Appliances	46%	-3
191	Kia	Auto Dealers	46%	-5
191	BMW	Auto Dealers	46%	-5
191	Dell	Computers & Tablets	46%	-5
191	Fifth Third	Banks	46%	-7
191	TD Ameritrade	Investment Firms	46%	-8
191	American Family	Insurance Carriers	46%	-10
202	PSE&G;	Utilities	45%	1
202	Toshiba	Major Appliances	45%	-4
202	Barclaycard	Credit Cards	45%	-4
202	Bank of America	Banks	45%	-8
202	Quality Inn	Hotels	45%	-9
202	Sears	Retailers	45%	-9
202	Office Depot	Retailers	45%	-10
209	Hertz	Rental Cars	44%	-3
209	Lenovo	Computers & Tablets	44%	-7
209	Acer	Computers & Tablets	44%	-7
209	Jack in the Box	Fast Food	44%	-9
209	Gap	Retailers	44%	-10
209	*ETRADE**	Investment Firms	44%	-11
209	RadioShack	Retailers	44%	-11
209	21st Century	Insurance Carriers	44%	-11
217	Virgin Mobile	Wireless Carriers	43%	2
217	T-Mobile	Wireless Carriers	43%	1
217	Commonwealth Edison	Utilities	43%	-1
217	Toshiba	Computers & Tablets	43%	-8
217	Mazda	Auto Dealers	43%	-9
217	Capital One 360	Investment Firms	43%	-11
217	Wal-Mart	Retailers	43%	-12
224	AOL	Internet Service	42%	13
224	Verizon Wireless	Wireless Carriers	42%	0
224	Consumers Energy Company	Utilities	42%	-2
224	American Airlines	Airlines	42%	-5
224	McAfee	Software Firms	42%	-7
224	eMachines	Computers & Tablets	42%	-9
224	Dodge	Auto Dealers	42%	-10
224	GM	Auto Dealers	42%	-10
232	Aetna	Health Plans	41%	2
232	Humana	Health Plans	41%	2
232	Consolidated Edison Company of New York	Utilities	41%	-3
232	Columbia Natural Gas	Utilities	41%	-3
232	Adobe	Software Firms	41%	-8
232	Bank of America	Credit Cards	41%	-8
232	Cadillac	Auto Dealers	41%	-10
232	Toys 'R' Us	Retailers	41%	-13
232	Kmart	Retailers	41%	-14
241	Budget	Rental Cars	40%	-7
241	Activision	Software Firms	40%	-8
241	Blackboard	Software Firms	40%	-9
241	Subaru	Auto Dealers	40%	-11
241	McDonalds	Fast Food	40%	-12
246	Dish Network	TV Service	39%	11
246	CIGNA	Health Plans	39%	0
246	BCBS plan not listed	Health Plans	39%	0
246	CareFirst	Health Plans	39%	-1
246	Ameren Illinois Company	Utilities	39%	-5
246	US Airways	Airlines	39%	-8
246	Citigroup	Credit Cards	39%	-11
246	Volkswagen	Auto Dealers	39%	-13
246	Burger King	Fast Food	39%	-14
255	DirecTV	TV Service	38%	11
255	Cablevision	Internet Service	38%	9
255	Medicaid	Health Plans	38%	-2
255	AT&T;	Wireless Carriers	38%	-3
255	Duke Energy Progress	Utilities	38%	-6
255	Thrifty	Rental Cars	38%	-9
261	AT&T;	Internet Service	37%	8
261	Empire	Health Plans	37%	-2
261	Sprint	Wireless Carriers	37%	-4
261	United Airlines	Airlines	37%	-10
261	Days Inn	Hotels	37%	-18
266	Super 8	Hotels	36%	-18
267	Verizon	Internet Service	35%	6
267	United Healthcare	Health Plans	35%	-5
267	Pacific Gas and Electric Company	Utilities	35%	-8
267	Fujitsu	Major Appliances	35%	-14
271	Verizon	TV Service	34%	7
271	Cablevision Optimum	TV Service	34%	6
271	Haier	Major Appliances	34%	-15
271	Compaq	Computers & Tablets	34%	-17
275	Dollar	Rental Cars	33%	-15
275	Citibank	Banks	33%	-20
277	Blue Shield of California	Health Plans	32%	-7
277	Motel 6	Hotels	32%	-23
279	Coventry Health Care	Health Plans	31%	-8
279	Health Net	Health Plans	31%	-9
279	Spirit Airlines	Airlines	31%	-16
282	AT&T;	TV Service	30%	2
282	Cox Communications	Internet Service	30%	1
282	HSBC	Credit Cards	30%	-20
282	Chrysler	Auto Dealers	30%	-21
286	Bright House Networks	TV Service	29%	1
286	Anthem	Health Plans	29%	-11
288	Cox Communications	TV Service	28%	1
289	Charter Communications	TV Service	24%	-4
289	Time Warner Cable	TV Service	24%	-4
289	Charter Communications	Internet Service	24%	-5
289	Time Warner Cable	Internet Service	24%	-5
293	Comcast	Internet Service	17%	-12
294	Comcast	TV Service	12%	-16

See the 2015 Ratings

Calculating the Temkin Trust Ratings

The Temkin Trust Ratings are based on consumer feedback on companies with which our survey respondents have recently interacted. We asked consumers how much they trust those firms. For more information, see the Temkin Trust Ratings Overview.

Purchase Data

For only $295, you can download an Excel workbook with the underlying data from the 2016 Temkin Trust Ratings in addition to the changes from 2015.

The dataset includes details for all three component scores for the 294 companies in the 2016 ratings. In addition, it provides average industry ratings across six age groups of consumers.

For more information, see the Temkin Trust Ratings Overview.